During Design X – International Graphic Design Week | Visual Culture, AIAP Lombardia will display a showreel on the theme of visual identity for culture.
In recent years a revamped focus on cultural activities has led to a quantitative and qualitative growth in the production of visual communication in this sector.
Historical cultural institutions are redesigning their image in a contemporary style, newly founded institutions are building their image with extreme care. Both are aware that branding plays a central role in securing the success of any of their initiatives.
We have looked at this reality and selected the best works of AIAP Lombardia’s members in this sector.
jekyll & hyde
Museo dei Lumi
Carmi e Ubertis
MUDEC | ogr
credits: villa greppi ©jekyll e hide / castello sforzesco ©Dondina Associati / pirelli hangarbicocca ©Leftloft / museo dei lumi ©Carmi e Ubertis / mudec | ogr ©studio FM / pomeriggi musicali ©Orith Kolodny